A newcomer to the U.S., Xceon looks to make a splash with unique and advanced products in a niche marketplace. The challenge was not just to create a catchy brand identity, but to clearly communicate the function and characteristics of a revolutionary new product line in a crowded and entrenched category. Pixelcraft worked tightly with Xceon to produce a potent brand identity across its entire product line.
The goals of attracting consumer attention and presenting the value propositions of Xceon products are achieved through use of original photography, graphic illustrations, specialty printing processes and concise organization and presentation of product data.
Original photography combined with clever graphic illustrations power the Xceon packaging design system. Here a jogger is shown in silhouette against a dusk sky. The photograph is enhanced with beams of light emanating from the product to simulate its function in a simple visual context.
Each product in the Xceon 2012 product line has its own unique characteristics which are critical to customers purchasing decisions. The technical specifications are important to potential customers in the target category and are concisely presented for comparison to similar products. A QR code is a good way to connect shoppers with more information via their smartphone and the xceoninc.com website (currently in development). In this case, that information will include demonstration videos, customer reviews, operation manuals and general product information. The possibilities are practically endless, anything that can be out on the internet can be communicated through a QR code by use of an equipped smart phone.
