The Greasy Wiener Food Truck Menu
Having re-imagined their lunch menu, the owners of a trendy Los Angeles food truck also needed the signage for their truck redesigned to match. The new menu design needed to be easy to understand during a busy and crowded lunch rush and match the fun look of their truck. It also needed to communicate the unique identity of the menu items being served, deep fried hot dogs can be a tough sell in a health conscious marketplace, so extra effort needed to be taken to emphasize the wholesome aspects and family origin of the entrees. PixelCraft designed this attractive and highly legible menu board, printed on a 73.5 inch x 25 inch vinyl adhesive sheet. As a bonus, customizable price ovals and “sold out” stickers were created on a static adhesive substrate that can easily be applied and removed as needed. This helps maintain a professional appearance and gives the operators of the truck the flexibility to adjust pricing for special events.
